What is Digital Marketing?

Digital Marketing Internet - Free photo on Pixabay

What is Digital Marketing? this is one of the hot topics in the current age as the number of internet users is tremendously increasing as the demand is also increasing.

But before diving straight into Digital marketing, let’s understand Marketing in the first place.

Most people end up focusing more on the digital part of digital marketing than real marketing.

So, Marketing is all about the sending right message to the right person at the right time.

Marketing is not just about sales, in sales Brand has to reach its audience and try to make a pitch about its product or services by using sales methods like cold calling, field visits, or other stuff.

But in Marketing, Brands create the brand perception in the market in a such way that their target audience gets attracted to them and buys their products or services.

And Digital Marketing is just marketing your brand or products with the help of the internet or online platforms.

Three elements of Digital Marketing

Audience :

  • Market Research – When knowing your audience it gets important to know about your buyer persona which includes their data like demographic and psychographic information, lifestyle, and values of your buyer.
  • Branding – Once you know your buyer persona or customer avatar now you are ready to position your brand or product according to that.
  • Discovering yourself is also important as discovering your niche.


Once you are done with the market research and branding of your product now you need the platform to market your product which will your WordPress website and social media handles like Facebook, Instagram, YouTube, etc.

Traffic :

The methods to bring traffic to your platforms are paid and organic.

Paid -In this method you run ads to bring traffic to your website or social media handles through using tools like paid search results, google ads, Facebook ads, Instagram ads, Linkedin ads, etc.

Organic – Organic way is to rank your website in the search engine through Search Engine Optimization or growing your social media handle organically. Email marketing and content marketing are also a part of organic methods.

Digital Marketing Strategies

A Digital Marketing Strategy is a plan or course of action towards achieving set marketing goals. Goals are determined by what your business objectives are and in order of priority. Once these goals are set, digital marketing campaigns will be developed and executed to achieve them.

A digital marketing strategy is different from a digital marketing campaign. When talking about digital marketing strategy, we are referring to a master plan or a blueprint to achieve a long-term or macro goal. Campaigns on the other hand are the specific tactics used to achieve more micro, short-term goals within the digital marketing strategy.

The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising”. Facebook Ads are another form of PPC advertising called “paid social media advertising”.

Paid Search Advertising

Google, Bing, and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.

Search Engine Optimization (SEO)

If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort (for a more in-depth comparison of paid search and SEO).

Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product, or service exists.

Social Media Marketing

Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.

Content Marketing

Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads, or sales.

Email Marketing

Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing), or promote an event.

Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.

Native advertising:

Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page.

Marketing automation:

Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. Not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.

Conclusion :

These are some easy ways to get the crisp Digital Marketing. Hope you like the article and thanks for reading till the end.

If you want to learn more about Digital Marketing check the below articles:



[How to Choose The Best Digital Marketing Agency?]


[What is Lead Generation & How to do it right?]

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